Government Digital Service
Fiona Deans is Chief Operating Officer (COO) at the Government Digital Service (GDS). She has worked in digital for 20 years and joined GDS from Barbour Logic, an organisation that provided local government with automated software solutions, where she was Managing Director. Prior to that role, Fiona was COO at Arts Alliance Media (AAM), one of the companies that spearheaded digital transformation in cinema. Before joining AAM she held business development and strategy positions at BBC Online, Atom Shockwave and Bertelsmann. She also worked as a strategy consultant for Mercer Management Consulting in London and New York.